China’s second-generation factory owners go digital to combat challenges

China’s second-generation factory owners go digital to combat challenges …C0NTINUE READING HERE >>>

Second-generation Chinese factory owners like Robyn Qiu are turning to social media to promote their firms and goods to would-be customers.
Photo: Hector RETAMAL / AFP
Source: AFP

Dressed in a pristine white knit top, Robyn Qiu cut an incongruous figure in her parents’ dusty, hangar-like metal hardware factory in eastern China as she gestured excitedly while an assistant filmed her on a smartphone.

The 29-year-old is one of many second-generation factory owners fighting to elevate the country’s manufacturing sector, pitting digital native skillsets against the rising costs and…

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